Salesforce Sales and Service Clouds Features

Sales Cloud:
Feature Category | Description |
Account and Contact Management | Provides a complete view of your customers, including activity history, key contacts, customer communications, and internal account discussions. |
Lead Management | Helps track the right leads, optimize lead conversion rates, and automate lead qualification processes. |
Opportunity Management | Tracks sales deals, stages, quotes, and more to better forecast revenue and streamline the sales process. |
Sales Forecasting | Offers tools that provide insights into sales predictions and help adjust metrics based on performance. |
Workflow and Automation | Features like Process Builder and the new Flow for automating processes within the sales journey, such as approvals for discounts or expenditures. |
Sales Analytics | Real-time visibility into sales activities with customizable reports and dashboards. |
Integration and Customization | Seamlessly integrates with various platforms and allows extensive customization to fit specific business needs. |
Sales Collaboration | Facilitates collaboration across the sales team with tools like feeds, chat, and communities to share insights and solve problems collectively. |
AI-Powered Insights | Incorporates AI for predictions and recommendations (predictive analytics, lead scoring, intelligent recommendations) to drive smarter selling decisions. |
LinkedIn Navigator | Integrates with LinkedIn for enhanced social selling capabilities. |
Salesforce Outlook Integration | Integrates with Outlook, enabling tracking of email communications directly within Salesforce. |
AppExchange Marketplace | Access to a wide variety of third-party applications that extend the functionality of Salesforce. |
Files Sync and Share | Allows easy sharing and real-time tracking of file updates, ensuring all team members have the latest information. |
Territory Management | Helps manage sales territories to match sales reps with the right areas based on geography and other factors. |
Quote Management | Enables creation of quick, accurate quotes that can be easily converted into invoices and payments. |
Mobile Accessibility | Full access to all sales data and actions from mobile devices, facilitating efficient work from anywhere. |
Sales Performance Management | Enhances team performance through targeted goal setting, feedback, and rewards. |
Partner Relationship Management | Helps build a connected network of partners to work together more effectively on sales processes. |
Service Cloud:
Feature Category | Description |
Case Management | Allows agents to capture, track, and resolve customer issues across multiple channels in one central location. |
Omni-Channel Routing | Automatically routes cases to the appropriate agent based on availability and expertise, ensuring efficient resolution of customer inquiries. |
Service Console | Provides agents with an integrated view that includes all necessary customer information and tools for efficient case handling. |
Knowledge Management | Enables the creation, management, and sharing of knowledge articles, which help agents solve cases faster and provide consistent answers. |
Telephony Integration (CTI) | Integrates with various telephony solutions to provide computer-telephony integration capabilities within the service console. |
Automated Workflows | Automates common processes such as case assignment, escalation, and communication to streamline operations and reduce manual work. |
Chatbots and Automation (Einstein Bots) | Leverages AI to provide automated responses and assistance through chatbots, helping handle common customer queries automatically. |
Field Service Management | Manages workforce in the field, including dispatch, scheduling, and tracking, to ensure on-site service tasks are completed efficiently. |
Live Agent Chat | Provides real-time chat support, allowing service agents to communicate instantly with customers for quick problem resolution. |
Social Customer Service | Integrates social media platforms for monitoring and responding to customer service inquiries made through social channels. |
Mobile Service | Enables agents to access the Service Cloud and manage cases from any mobile device, providing flexibility and accessibility. |
Service Analytics | Offers data-driven insights and reporting tools to measure service metrics and agent performance, helping optimize operations. |
Service Contracts and Entitlements | Manages warranties, entitlements, and service contracts to ensure customers receive services according to their agreements. |
Customer Self-Service Portal | Provides customers with self-service capabilities through customizable portals where they can find information and resolve issues on their own. |
Visual Remote Assistant | Allows agents to visually guide customers through a service process or problem resolution in real-time using video or AR. |
Service Cloud Einstein | AI features that enhance the service experience by predicting, recommending, and automating actions based on customer data. |
Einstein Article Recommendations | Suggests relevant knowledge articles to agents in real-time, helping them resolve cases faster. |
Einstein Case Classification | Automatically classifies and routes cases based on historical data, improving the efficiency of case handling. |
Einstein Reply Recommendations | Suggests responses to customer inquiries, helping agents provide faster and more consistent answers. |
Einstein Next Best Action | Provides agents with real-time suggestions for the next best steps to take in a service process, optimizing customer interactions. |